If you run an online store, the fastest way to grow revenue is rarely “more traffic” — it is turning the traffic you already pay for into profitable orders. That is exactly what an ecommerce PPC agency does: it manages your paid advertising (Google Ads, Meta/Facebook & Instagram, Shopping) so that every dollar of ad spend returns more in sales, not just more clicks.
We are a remote, performance-focused team that runs ecommerce PPC for brands in the United States, Canada, the United Kingdom and Europe, and we bill in USD or EUR. Below is how we think about ecommerce PPC, the work behind a healthy ROAS, and the real client results we have produced.
What an ecommerce PPC agency actually does
A good ecommerce PPC agency is judged on one number: return on ad spend (ROAS). Everything we do points at it — clean conversion tracking, a campaign structure the algorithm can learn from, a deep creative pool, and disciplined budget and bidding. The goal is not “impressions” or “cheap clicks”; it is profitable orders at scale.
Why ecommerce PPC is different from generic PPC
Ecommerce advertising has its own physics: product catalogs, average order value (AOV), high return rates, seasonality, and attribution that breaks easily after iOS privacy changes. An ecommerce PPC agency that ignores server-side tracking, catalog feeds or AOV economics will report flattering numbers that do not match your backend. We start every account by making the measurement honest, then we scale.
Our ecommerce PPC approach (the work behind the ROAS)
- Fix the tracking first. Browser pixels lose 30–50% of conversions post-iOS 14.5. We deploy server-side tracking (CAPI) with proper deduplication so the platform optimises on real buyers, not double-counted or missing events.
- Rebuild the account structure. Fragmented campaigns starve the algorithm. We consolidate into a structure that lets Meta and Google exit the learning phase fast and pool data.
- Feed a real creative pool. One image is not a test. We run product, lifestyle, short video, comparison and social-proof creatives, then let the algorithm pick winners.
- Budget & bidding with intent. We allocate spend to the channels and audiences that actually convert, and pick bid strategies that match your goal — scale, efficiency or new-customer acquisition.
Real results from our ecommerce PPC work
We only publish numbers we can stand behind:
- 4.6x ROAS in the first week for a gourmet food ecommerce brand after we fixed duplicate CAPI events and rebuilt the campaign structure (full breakdown in our Aleta Smokehouse case study).
- +122% average basket value (≈2.2x) for a children’s-fashion store with 670,000 followers, by making the right offers visible at the decision moment (see the BooniJooni case study).
- 5.17x return over five years (₺5M spend → ₺25.8M attributed) for a jewelry ecommerce brand through funnel architecture and clean attribution.
These are real client outcomes, not projections — the kind of proof an ecommerce PPC agency should be able to show.
Which platforms we run
The principles are platform-agnostic. We manage ecommerce PPC on Shopify, WooCommerce, ikas, Ticimax, OpenCart and Magento, across Google Ads (Search, Shopping, Performance Max), Meta (Advantage+ & catalog sales) and retargeting.
Working with us
We operate fully remote and report in your currency and time zone. You get a senior team that has fixed measurement, scaled spend and survived privacy changes — without the overhead of an in-house hire. Want a free audit of your ecommerce PPC account? Message us on WhatsApp or email murat@mydijital.com.tr and we will review your tracking, structure and spend.
What the first 30 days look like
- Week 1, measurement and feed audit. We check that purchases are counted once, that the product feed is approved and accurate, and that ad platform orders can be compared with your store orders.
- Week 2, structure. We separate campaigns by product margin and intent, so that brand search, shopping, prospecting and retargeting do not compete for the same budget.
- Week 3, launch or migration. New campaigns go live in a controlled order, or existing ones are restructured step by step, without resetting what the account has already learned.
- Week 4, first review. We reconcile platform numbers with your orders, report what was learned and agree the priorities for month two.
We work with stores on platforms such as Shopify, WooCommerce, ikas and OpenCart. Ad spend is paid to the platforms directly and is separate from our management fee.
Transparency and limits
Honestly: a 4.6x first-week ROAS is not a promise we make to every store. It came from a brand with existing organic demand and six months of pixel history. Your results depend on margins, catalog, season and starting point. We set up measurement first, then scale what the data proves — process over promises.
Frequently Asked Questions
What does an ecommerce PPC agency do?
An ecommerce PPC agency manages your paid advertising (Google Ads, Meta, Shopping) to turn ad spend into profitable orders. It owns conversion tracking, campaign structure, creative testing and bidding, and is measured on ROAS rather than clicks.
How much does ecommerce PPC management cost?
Most ecommerce PPC agencies charge a monthly retainer or a percentage of ad spend. Because we are a remote team, we deliver senior-level management at a lower cost than a comparable in-house hire; pricing depends on spend and scope.
How is ecommerce PPC different from regular PPC?
Ecommerce PPC revolves around product catalogs, average order value, return rates and ROAS, and it depends heavily on server-side tracking after iOS privacy changes. Generic lead-gen PPC ignores these, which is why ecommerce needs a specialist.
Which ecommerce platforms do you support?
Shopify, WooCommerce, ikas, Ticimax, OpenCart and Magento, across Google Ads and Meta. The optimisation principles are the same; only the technical integration changes.
How do I start with your ecommerce PPC agency?
The fastest path is a free account audit. Message us on WhatsApp or email us; we review your tracking, structure and spend and return a prioritised action list.
Explore more
MY Dijital digital marketing agency · All services · Contact
Related: Ecommerce PPC management · PPC for ecommerce · Google Ads for Shopify stores · Türkçe sürüm: E-Ticaret Advertisement Ajansı