Email and SMS marketing is the most direct, most profitable channel you fully own, no algorithm stands between you and your audience. As MY Dijital, we design and run email and SMS programmes for businesses across Turkey and globally, combining segmentation, personalisation and automation to turn subscribers into repeat customers and one-time buyers into loyal advocates.
Why Email Marketing Is Still the Most Effective Channel
Every other channel rents you an audience; email and SMS let you own one. When someone gives you their address or phone number, you have a direct line that no platform can switch off or throttle. That is why email consistently delivers one of the highest returns in all of digital marketing. The brands that win are not the ones that send the most email, but the ones that send the right message, to the right person, at the right moment, and that is exactly what we build.
The MY Dijital Approach to Email Marketing
List Management and Hygiene
A healthy list is the foundation of everything. We keep lists clean, remove disengaged contacts and protect your sender reputation so your messages reach the inbox.
Segmentation
We divide your audience by behaviour, lifecycle stage, purchase history and interest, so each contact receives messages that are actually relevant to them.
Personalisation and Dynamic Content
We go beyond first-name tokens, using dynamic content that adapts product recommendations, offers and messaging to each recipient.
Automation
We build always-on flows, welcome series, cart recovery, post-purchase and re-engagement, that work 24/7 as a tireless digital team.
A/B Testing
We optimise subject lines, content, timing and offers through hypothesis-driven testing, improving results with every send.
Deliverability Optimisation
We manage authentication, reputation and engagement signals so your emails land in the inbox, not the spam folder.
Email Campaign Types
- Welcome series: turning new subscribers into engaged customers
- Newsletters: consistent value that keeps your brand top of mind
- Promotional campaigns: targeted offers that drive sales
- Abandoned-cart emails: recovering revenue that would otherwise be lost
- Re-engagement campaigns: winning back inactive contacts
- Post-purchase emails: building loyalty and repeat orders
- Birthday and milestone emails: timely, personal touchpoints
- Drip and trigger-based campaigns: behaviour-driven journeys
SMS Marketing: Instant, High-Engagement Reach
SMS is opened within minutes and cuts through the noise like no other channel. We run bulk SMS campaigns, transactional SMS, promotional SMS, WhatsApp Business API integration and two-factor (2FA) and security messages, coordinated with email so each channel does what it does best.
Marketing Automation Across the Lifecycle
| Capability | What It Does |
|---|---|
| Funnel setup | Maps and builds the journey from subscriber to customer |
| Behaviour-based triggers | Sends messages based on real actions, not guesses |
| CRM integration | Unifies data so messaging is informed and personalised |
| Lead scoring | Prioritises the contacts most likely to convert |
| Lifecycle programmes | Nurtures each contact at every stage of their relationship with you |
What Our Email & SMS Service Covers
- Strategy, audit and channel planning
- List management, hygiene and growth
- Segmentation and audience modelling
- Email design and copywriting
- Automation and lifecycle flow building
- SMS and WhatsApp Business API campaigns
- A/B testing and optimisation
- Deliverability management and authentication
- CRM and e-commerce integration
- Consent management and legal compliance
- Transparent monthly performance reporting
Industry Expertise
We tailor lifecycle messaging by sector, including e-commerce, SaaS, education and online courses, hospitality and tourism, and finance and insurance, adapting cadence, content and automation to each business model.
Why MY Dijital for Email & SMS?
With 12 years of experience and proven work for 200+ brands, we build owned-audience channels that compound revenue over time, with transparent reporting and a focus on relevance over volume. Because we also offer SEO, digital advertising and social media management, your email and SMS programme is fed by every other channel in one connected system.
Frequently Asked Questions
Is email marketing still effective in 2026?
Yes, more than ever. Email remains one of the highest-ROI channels in digital marketing because you own the audience rather than renting it from a platform. With proper segmentation, personalisation and automation, email consistently outperforms most paid channels on return, and it pairs powerfully with SMS for time-sensitive messages.
What is the difference between email campaigns and marketing automation?
A campaign is a one-off send, such as a newsletter or a promotion, to a chosen segment. Automation is a set of triggered, behaviour-based journeys that run continuously, such as a welcome series, an abandoned-cart sequence or a re-engagement flow. Campaigns drive moments; automation builds an always-on revenue engine that works while you sleep.
How do you make sure emails actually reach the inbox?
Deliverability is a discipline of its own. We manage list hygiene, authentication (SPF, DKIM, DMARC), sender reputation, engagement-based sending and content best practices to keep you out of the spam folder. Clean lists and relevant, well-segmented content are the foundation of strong inbox placement.
How do you handle consent and legal compliance?
We build permission-based lists and follow consent and data-protection requirements, including clear opt-in, easy unsubscribe and proper handling of personal data. Compliant, permission-first marketing is not only the law; it also produces healthier lists and better results.
Can you integrate email and SMS with my CRM and e-commerce platform?
Yes. We integrate with your CRM, e-commerce platform and data sources to power segmentation, behaviour-based triggers, lead scoring and lifecycle programmes, so the right message reaches the right person at the right moment with WhatsApp Business API available as an additional channel.
Ready to Turn Your Audience into Revenue?
If you want email and SMS working as an always-on revenue engine, our team is ready to prepare a free audit of your current programme. Reach us by phone on +90 543 716 87 47, by WhatsApp at wa.me/905437168747, or through our contact page.
