If your agency sells retention or lifecycle services, white label email marketing is one of the cleanest ways to add margin without adding headcount. Your client sees a polished Klaviyo flow and branded monthly report; your team never touches the platform. We handle the setup, segmentation, automation and ongoing optimisation — you bill it as your own service.
We are a remote fulfilment team that runs email and SMS automation for ecommerce and B2B clients across the US, Canada, UK and Europe, billed in USD or EUR, always under NDA. Below is how we approach email as a channel, what white-label delivery actually looks like in practice, and the results we have produced for real clients.
What white label email marketing covers
White label email marketing is not just “sending newsletters”. Done properly it is a revenue channel: automated flows that recover abandoned carts, re-engage lapsed buyers and capture first-purchase revenue from leads who are not yet ready to buy. For your agency clients — especially ecommerce brands — email typically accounts for 20–35% of total attributed revenue when flows are configured correctly. We build and manage the engine; you own the client relationship.
Our white label email marketing fulfilment stack
- Platform setup and migration. We configure Klaviyo (preferred for ecommerce), Mailchimp, ActiveCampaign or similar — whichever your client already uses or whichever fits their stack. Migration from a legacy ESP with list hygiene included.
- List segmentation. We segment by purchase behaviour, lifecycle stage, RFM tier and channel source so the right message reaches the right subscriber — not a single blast to everyone.
- Core automated flows. Welcome series, abandoned cart, browse abandon, post-purchase, winback, sunset. Each flow is built with branching logic, split tests on subject lines and send-time optimisation.
- Campaign calendar. Monthly promotional and editorial sends planned around your client’s product launches, seasons and inventory. Copy written, designed and scheduled — white-labelled under your agency’s name.
- Deliverability monitoring. DNS health (SPF, DKIM, DMARC), sender reputation, bounce and spam-complaint rates tracked weekly. We fix deliverability before it damages the sender domain.
- Reporting under your brand. Monthly performance report in your template — open rate, click rate, attributed revenue, list growth, unsubscribe rate — no mention of MY Dijital anywhere.
Real results from our email and retention work
These are outcomes from live client accounts, not projections:
- +122% average basket value for a children’s fashion ecommerce brand (670,000 followers) by combining cart-abandonment flows with product-recommendation logic at the decision moment.
- 4.6x ROAS in the first week for a gourmet food ecommerce client — a result driven by fixing tracking and pairing paid acquisition with a welcome-series that converted new subscribers into first buyers fast.
- 5.17x return over five years for a jewelry ecommerce brand, where email retention was one of the three revenue levers alongside paid media and funnel architecture.
These numbers come from 12 years of working with 200+ brands. We publish them as capability proof, not as a guarantee for every client.
How the white-label partnership works
You sign the client, we fulfil. The workflow is simple: you provide the brand brief, platform access and any existing asset library. We deliver in two stages — a technical setup sprint (typically 10–14 days) and then an ongoing monthly cycle. You receive deliverables — flows, campaigns, reports — in a shared folder under your agency brand. We operate under NDA; your client never learns our name. You set the margin: most reseller partners mark up our fulfilment rate 40–80%, which is straightforward to justify against the revenue lift email reliably produces.
This model pairs naturally with our other white-label services. If you already use us for white label Google Ads management or white label social media marketing, adding email creates a full-funnel package you can sell at a higher retainer with no additional internal resource.
Which agency types benefit most
- PPC-first agencies that win clients on paid media but lack email capability — email retention improves the ROAS their paid campaigns report.
- Web design and development studios that launch ecommerce sites and want to add an ongoing revenue stream without building a marketing team.
- Full-service boutiques that already sell email but are at capacity and need a reliable overflow fulfilment partner.
- Fractional CMO practices that advise on strategy but need execution partners they can brand as their own team.
Transparency and limits
Email is not a fast channel for brand-new lists. A list under 2,000 active subscribers will see limited flow revenue until it grows; the real leverage comes after 10,000+ engaged contacts. Deliverability improvements after a damaged sender reputation can take 4–8 weeks of warmup. We tell you this before the project starts, not after. We set realistic expectations in your client proposals and deliver honest monthly reports — which protects your agency’s reputation as much as ours.
Start your white label email partnership
Ready to add email automation to your agency’s service menu without hiring? Send us a note via WhatsApp or email murat@mydijital.com.tr. We quote in USD or EUR, sign NDA on day one and can start a client onboarding within the week. See full scope and rate options on our white label marketing agency pricing page.
Frequently Asked Questions
What is white label email marketing?
White label email marketing is a fulfilment model where a specialist team — like ours — manages email strategy, automation, campaign execution and reporting on behalf of an agency, and delivers everything under that agency’s brand. The agency’s client never interacts with the fulfilment partner.
Which email platforms do you support for white label fulfilment?
We work primarily with Klaviyo (recommended for ecommerce), Mailchimp, and ActiveCampaign. If your client is on a different platform, let us know — we assess compatibility before committing. For ecommerce clients, Klaviyo gives the best flow logic and revenue attribution.
How do you keep the white-label partnership confidential?
We sign an NDA before accessing any client account. All deliverables — reports, campaign files, templates — are produced under your agency’s name and branding. We do not contact your client directly, and we are not credited anywhere in the work we produce.
How do agencies price white label email marketing to their clients?
Most reseller partners apply a 40–80% margin over our fulfilment rate, positioning the service as a retention or lifecycle package. Because email revenue is directly attributable, the ROI case to the end client is straightforward to make. See our white label pricing page for fulfilment rate structure.
How quickly can you onboard a new client?
Technical setup (platform audit, list import, flow build, DNS health check) takes 10–14 business days. First automated flows are live by the end of week two. The first monthly campaign calendar is delivered in week three. We prioritise speed without skipping deliverability groundwork.
